Why I hate Google algorithms

As you discover in articles 18 through 20, links provide important clues to search engines about the site's purpose. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won't do you any good either! Whenever a user searches the …

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What can Twitter teach you about metrics

Considering how old your website is, it might require and entire redesign, or even rebuilding from scratch. There are some legitimate concerns about SEO for newcomers; it isn't a strategy you can master quickly, nor is it guaranteed to pay off. Have you ever tried to buy artisan FH Ayres …

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Thinking about bread crumbs makes everything OK

What are the secrets to successful search engine marketing? Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will get you on the right track fast and let you understand …

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Education is the best legacy when it comes to content

As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. When you can back up your claims, clickbait provides an advantage. Award winning Lucy Hall is globally recognised as …

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Write Interesting and Meaningful Descriptions

To look up rankings for keywords down to a street and a house, you should use a keyword research tool like Rank Tracker. When you add a new page to your website under the blog section, for example, you add a 'slug' onto the end of the URL structure that …

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Why I hate link bait

If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Also, everytime you have a satisfied customer, ask them to review you. A time-honoured sash windows is brought into the modern age with the unique concealed spring balance system, allowing all the functionality …

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How to focus on organic links

These penalties are usually not "penalties" per say. Accordingly, they're on the lookout for link builders-and they'll weed out your links if they suspect them as being intended to manipulate your rank. Would storytelling for business be a likely mechanism for your company? Every OSOO your listing is shown, that …

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Identification of Needs

It's important to get the basics right and that means proof reading every page before it gets published. If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. A good seo services will have the …

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Which Search Engines use serps to determine indexing?

In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of …

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Is hummingbird a Google ranking signal?

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web …

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Follow the best practices outlined herein for SERPs

Seed keywords are those that you either already know your target audience is using to search for your services, or that you would use if you were a member of your target audience. Search engine spiders typically attempt to access your site a number of times each day. If they …

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SEO Remains Keyword Driven & LSI Keywords Are Important

It depends on who you talk to, but we consider an SEO audit to be the process of analyzing your website through the context of current SEO best practices and how it's performing in terms of SEO rankings, traffic, conversions, and other key metrics. Take the time to occasionally comb …

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Want a thriving business? Focus on dynamic pages

The reasoning behind this is that this optimization helps to avoid the runcation of the meta description in the SERPs and as a result, helps to avoid high bounce rates. Businesses consider social media a key element of their SEO strategies. A modern url shortener is focused on link branding …

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Skyscraper content is a no-brainer

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. You can also drill down to each individual "segment" of traffic to glean more details of when and how these users are coming to your client's site. Have you tried listing your organisation …

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Clarification about gateway sites

Using website templates is a sound strategy as long as you can ensure that every page has a unique HTML title and meta description tag. As there is a caption, would setting the alt to null be better in this case from an accessibility point of view? Assigning a keyword-based …

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Prioritise key messaging through dynamic pages

Marketers recognize the value of examining the major social media sites and those who use them. A great headline can mean the difference between a click and an impression. It's also worth considering that 58.4 percent of all clicks go to the first three results on Google. For example …

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At last - revealed: the secret to keyword density

Analysts would then monitor ranking progress for those specific keywords, gauging campaign effectiveness on this upward trajectory. If you use the same anchor text over and over again, Google's algorithm is going to catch it-and you could end up with a penalty as a result. Ensure that your site is …

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Make use of free tools to check meta tags

Here's the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them …

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The secret behind backlinks

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. The more digestible your text is, the more people will read your articles. By constantly creating new …

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The secret to finding world class tools for cloaking

It should really be NAP+W as the website address is also important here. You can also buy domain name misspellings to capture any lost traffic. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge …

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What's the story about search engine spiders

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can …

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