In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of …

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. You can also drill down to each individual "segment" of traffic to glean more details of when and how these users are coming to your client's site. Have you tried listing your organisation …

The term black hat originates from before search was a thing, with old cowboy western movies. Solid communications objectives should be established. Search engines want to return the best and most relevant result. Imagine having a fun-packed rocking horses for sale in your room. Have you seen this great place …

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. You don't need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long way to getting results …

It should really be NAP+W as the website address is also important here. You can also buy domain name misspellings to capture any lost traffic. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge …

Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your website. This is frowned upon. But every major company with a website hires a professional SEO or they couldn't …

Analytics and data modeling are what initially drove me to become an SEO. Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. Social Media is a good indicator of how popular a website is …

Each blog post also contains a keyword-rich subdomain with the date and title. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. When an ad convinces consumers of a brand's superiority, persuasion …

When choosing market segments to approach, the marketing team looks for groups that best match the company's goods and services as well as the firm's overall message. If you look through almost every single industry there is, there is always one constant tip to take on board for you to …