Why I hate Google algorithms

As you discover in articles 18 through 20, links provide important clues to search engines about the site's purpose. Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won't do you any good either! Whenever a user searches the …

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What can Twitter teach you about metrics

Considering how old your website is, it might require and entire redesign, or even rebuilding from scratch. There are some legitimate concerns about SEO for newcomers; it isn't a strategy you can master quickly, nor is it guaranteed to pay off. Have you ever tried to buy artisan FH Ayres …

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Skyscraper content is a no-brainer

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. You can also drill down to each individual "segment" of traffic to glean more details of when and how these users are coming to your client's site. Have you tried listing your organisation …

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The secret behind backlinks

There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. The more digestible your text is, the more people will read your articles. By constantly creating new …

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Search marketing implications related to conversion rates

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. Social media websites along with social bookmarking …

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