Once you've found out your site speed score, you can start making actionable changes to improve your page speed. That's simply not true. You wouldn't use a tone of voice for a website that sells shoes that's more consistent with a tone of voice on a website that sells hardware …

If not, then you need to create timeless content that will always give value to your readers. It's statistically more likely that a user will visit websites that appear on the first page of their search. It should be very clear that if you are solely using PPC as your …