Seed keywords are those that you either already know your target audience is using to search for your services, or that you would use if you were a member of your target audience. Search engine spiders typically attempt to access your site a number of times each day. If they …

The term black hat originates from before search was a thing, with old cowboy western movies. Solid communications objectives should be established. Search engines want to return the best and most relevant result. Imagine having a fun-packed rocking horses for sale in your room. Have you seen this great place …

Having great content that is appropriately optimized for a site is incredibly important to having a successful organic campaign. When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can …

Key insights regarding how, when, and why products are used emerge from e You can use some practical tools that'll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper …